Then they should not have made the announcement that "beta testing has concluded" and handed out rewards to those who participated. Also, they should not be selling in-game products for real money without the disclaimer that the game is not yet in its formal release stage.

Yet, they have made such an announcement, formally announced the end of "beta testing", fromally called evony a "live" game, handed out rewards to those who participated in "beta testing" and took peoples' money who thought they were buying into a formal release.