They are already paying these costs regardless, you dont need to buy a new server to issue coins all the resources are already there for it, they already have them.
If they were paying a 3rd party to manufacture the coins well then the prices charged could be understandable but they arent. Let me put it this way if you had a neverending supply of bananas, would you sell them as cheap as you can to get the sales, or charge higher prices and not get as many sales ??



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