I whole heartedly disagree with this statement. If anything I think women are less shallow than men and are more likely to be seduced by the "whole picture" including personality than guys are.
Several scientific studies have concluded that men are more aroused by visual stimuli (which include appearances) than women. For reference purposes, here is one such study:
http://www.sciencedaily.com/releases...0316072953.htm
I'm making you an E-Harmony profile with exactly that tag-line.
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