Ads like these tend to lead to quantity instead of quality. Most people that click those ads will see that the game has little to do with half naked women and leave. If Evony made their ads more geared towards the game itself then the customer would not feel as mislead and be more willing to stick around. Then with some improvements they may even get loyal customers that want to spend some real cash.

BTW, I thought the 'save you queen' ads were fine. It's not like this is the first time pretty women have been used for ads. It was the "Save your Lover" that confused me. I was like 'My lover? First off my lover would not be a woman? And what exactly does my lover have to do with this game?' Is Evony to be the next big dating website?