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OP - Seriously, we haven't run those ads in years, in fact, in the entire time I've been with the company (2 years) we've made very sure we advertise the game itself. 
For me, the biggest pro: The players. I've never seen a more creative and intense community attached to any game I've either played, or worked on. It's amazing.

Flaming CHICKEN!
Courtesy: Sturm
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