It's a case of coming to an agreement as with Vesta's. If your're going to purchase the Get a Key, Gift a Key the person your're gifting to will hopefully give you a key in return. That's one option.
I suppose it's one way of helping a non-coiner out as well, which would be awesome but it's expensive and since everyone is entering the post-Christmas austerity I'm not sure it'll be that popular.


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