Kempion,I hate to disagree but I do.A goal of one alliance control over an entire server is tantamount to no goal at all,so unlikely and unreachable it is.This just points to an old,old lesson.A constant state of war is insustainable in the long run,no matter where.Or in what "universe".I don't believe there HAS to be an end game,but perhaps a widening of the game experience.