Once you get to a certain level, you cant play without paying. The Ievony system is set up so that you spam on other sites to beg people to play the game, the more people you get to sign up under you, the more tokens you get. The Evony ads are targeting young boys with barely clothed women, everyone has seen on the noob chat people looking for tits and ass. Evony makes money off of this because the more people that hit thier site, the more people pay them to advertise here. Evony is obviously targetting young children to make money.