I agree it is too high. at 1:1 conversion many more would buy in.

My guess is their logic is similar to, "would you rather make a million $1 sales, or ten $100,000 sales?"

both result in the same gross income, but it is much easier to service the smaller number of customers, and every time 1 customer repurchases you make a killing on the higher priced item versus the lower.

let's face it, there are people out there who have more money than brains and will shell out plenty for a hobby without concern.

I think they overshot, however, it doesn't take a genius to see that $24 USD for 100 world chat posts is just silly.