Advertising campaign
See also: Online advertising#Ethics
Evony's 2009 online advertising campaign was criticised for featuring what The Guardian called "a string of increasingly racy images." The images depicted females who, as the ad campaign continued, grew further and further unclothed, until the ad was simply a pair of enormous breasts. A running slogan for the campaign was "Save the queen!", although within the game, there is no queen to save.
One 'Save The Queen' advert featured a woman without a bra or panties lying on the floor with a sword pointed at her breast. It in fact has no nudity in the game though and is quite boring after several seconds. Another advertisement used two ladies with their eyes closed and the motto "Save Your Lover," even though you don't fall in love in the game. This game uses sexy women and large breasts to entice players to join. It said "Play Unnoticeably", despite the fact that Evony does nothing to hide itself from network logs and its URL and cookies will still be present in a web browser's history like any other website.[citation needed]
Evony was also accused of using spam promotion.
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