The best players are going to spend cash because it means that much to them. This is the same in every free MMO with a cash shop.
Maple Story, Combat Arms, any nexon game anyone? That's just how it is. But you can be a strong contender against anyone who uses cash very easily and buying items in this game only provides a slight increase in how well the person has the potential to do which is exactly how it should be defined.
"The greatest happiness is to scatter your enemy, to drive him before you, to see his cities reduced to ashes, to see those who love him shrouded in tears, and to gather into your bosom his wives and daughters."
-Genghis Khan
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