Quote Originally Posted by Amikee View Post
I just want to address the common theme I see quoted often that because the game is free "They don't have to give you anything." This is nonsense. A big part of any business is customer retention/relations and it's an everyday part of marketing strategy. Competition is so fierce that giving customers something free or of perceived value such as faster customer service is often critical.
Players that pay are what Evony wants to retain. Freeloaders that will never spend a penny can move on for all they care.

Quote Originally Posted by Amikee View Post
Take fast food places, giving free water vs. charging for the cup and ice can seem small, but can influence the customers over all perception of the company's "brand".
And you didn't think that free package was a cup of water then? They made an offer and people only seems to complain even more.

Quote Originally Posted by Amikee View Post
Taking steps to positively boost your brands image is like breathing. A company has to do it in today's economy.
Wal-Mart doesn't have to worry about their image. Everyone knows how Wal-Mart operates but yet people still flock to their stores at 1AM because of their low prices.