If you'd like, they could even the price of fake cents to real cents and then increase the price of everythin' tenfold...or could rename it from cents to evony Gold...or....eHugs?

Jus' because it's called cents doesnae mean they're meant to represent real cents...it's jus' a name. Some items are overpriced, some are fairly priced; they value of the virtual currency in respect to your currency doesnae change the worth of the virtual item. Look at the items themselves in relation to your money and then decide whether you think it's worth it or not.