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Nice Touch.
Another game I dabble in (not nearly as active there as here) is Empire Craft. They just did a Special (I happened to miss it) where, for a 24 hour period, they gave away a Free Key (unlocks Chests.. imagine that) with every Spin. Their Wheel is paid for by in game Gold, no Real World Money required, so it is still FREE (just like our wheel) which makes the EXTRA GIFTS Free, not a bonus tacked on to a paid for Package.
This was a great and unexpected idea, and everyone I know on that site is loving this. People are actually buying stuff with Real World Money just to keep the game alive and going so they can have their loyalty rewarded again in the future.
Everyone that plays these games know they must make money to stay around. Reward the players and you will find some that have never spent money tossing in a new $5 here and there just to help keep things going.
Their will always be those that NEVER PAY, but the more enjoyable the game the greater the odds that one of those will cross the line and become a Casual Pay.
Empire Craft pleased the fan base and is getting rewarded greatly for it (Including receiving $20 of my money in thanks for the Freebie, even though I missed it... I have still yet to pay here because I can not trust the site with all the mis-wording it uses). This is a prime example of how to properly market your game (word of mouth) and how to please the fan base to increase Profits.
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