I think it comes down to this "gift" thing. If evony hasn't made it that one buys a gift for someone, yes gift, and the someone have to BUY and key to open his "gift".
What if they have named it erm .. Christmas Wow Chest *lol* .. there'll be complains but probably not so heated as in "WHY SHOULD I PAY TO OPEN MY GIFT" .. *lol* or just name it unlock "Santas Mystery Chest" for $30 .. *lol*


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